William Russell, senior partner of 'Russell, Majors, and Waddell' and one of the biggest investors in the Pony Express, used the 1860 presidential election as a way to promote the Pony Express and how fast it could deliver the U.S. Mail. Prior to the election, Russell hired extra riders to ensure that fresh riders and relay horses were available along the route. On November 7, 1860, a Pony Express rider departedFort Kearny, Nebraska Territory (the end of the eastern telegraph line) with the election results. Riders sped along the route, over snow-covered trails and into Fort Churchill, Nevada Territory (the end of the western telegraph line). California's newspapers received word of Lincoln's election only seven days and 17 hours after the East Coast papers, an unrivaled feat at the time.[31]
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